News / Photos

  Introducing: Octave ForksOctave Forks are the next evolutionary step in Sunday fork design. We’ve improved our steerer tube and refined the leg shape while still keeping the end of the fork out of the way during grinds. Now lighter and stronger with a more refined look that is backed by the 41 Thermal lifetime warranty make Octaves stand out […]
  Mike Gonzalez FundayMike Gonzalez is enjoying the benefits of working at Full Factory Distribution.  While waiting for his Rooster frame to arrive, he decided to give this Vapor Blue Aaron Ross Funday a try.  The color looks too good with the black parts kit.  Check out all the parts Mike is running after the break.
  Jake Seeley: Broadcaster Bike CheckJake Seeley built up a fresh new Broadcaster bike recently.  His bike even has the about to be released Octave Forks too.  Bike is looking way too good.  Just wait until you see this bike in action in Jake’s newest video which is being released soon.  Check after the break to see Jake’s parts list.
  New Frames available now!All of our new frames including the Soundwave, Broadcaster, Funday 2.1 and Rooster have arrived in our warehouse and ready to ship.  Have your local bike shop get ahold of Full Factory to get your hands on one of these.  Check after the break to see the photos and full spec of each frame. Choose […]
  Sunday Friends: Sean GroceSean Groce has been a big fan of Sunday for awhile now and he just built up a brand new Black Magic Third Wave.  Thanks for the support Sean!  Check after the break for full specs.
  Aaron Ross in Club Med Tour VideoAaron Ross and the rest of his Etnies teammates shred in the Club Med Tour video from earlier this year.  After the break, check out Aaron’s new Funday frame which will be available starting late next week!
  Broadcaster Frame Now Available!Big news!  The Broadcaster frame is released today!  This frame has the most technical street geometry that we have ever offered!  It’s steep headtube and short CS length make this perfect for tech moves.  Plus it has a Wave DT and hollow dropouts, so have your local bike shop or favorite mail order hit up […]
  Watermelon Freeze Stems now available!You can add Watermelon Green to the list of colors (9 total) of our ever popular Freeze Stem.  This is a very strong and affordable stem that has been tested and ridden by the team.  Check after the break to learn more about the stem.  
  Jake Seeley playing with fireJake Seeley putting 4 pegs to use with this opposite double peg on a gas pipe.  Photo Zakk Taylor.  Jake’s been working on a web video coming sometime next month.  Can’t wait to see what he has planned. Check out Jake’s signature Broadcaster complete bike after the break.
  TJ Henderson ForecasterWhen Abraham Lincoln isn’t hunting vampires, he’s shredding on TJ Henderson’s Forecaster set up.   Black Magic with fluorescent yellow parts like the Freeze stem make his bike look wild.  Lots of 41Thermal heat-treated parts on this one.  Check out TJ’s parts list after the break.
  Interbike Sneak Peek!Last week at Interbike, we showed our new Octave Forks, Garrett Reeves grips and the new Sunday headset.  Thanks to Ride BMX for posting these photos.  Look for the Octave Forks in mid-October and everything else later on.
  Alex Magallan Bike checkAlex Magallan put together a fresh new Forecaster with Morning 2.1 forks, Freeze stem and Tall T bars.  Bike is looking so dialed!