News / Products

  Soundwaves in Garrett GrayWe made the Soundwave frame to be the strongest, most durable and best frame we’ve ever offered.  It is only fitting to have this new gray a signature colorway for Garrett Reeves who is one of the burliest riders BMX right now.  The frame comes with hollow dropouts, built in chain tensioners, Wave DT and […]
  Black Magic Roosters!Look what we have here, it’s the brand new Black Magic version of trail friendly Rooster frames.  The Rooster comes with trail geometry of 74˚ HT, 71˚ ST, lower 11.625” BB height and a 13.75” -14” CS length. The rear end of this bike is stiffened up by the Director wishbone and a post weld 41 Thermal […]
  New Broadcaster Bars!The new Broadcaster Bars are now available. These follow in the steps of the Freeze stems, Sabretooth sprockets and the Broadcaster frame by offering a strong, modern product with an affordable price tag. They measure in at an 8.9″ rise which happens to be the tallest bar we offer.  Find the bars HERE. Dealers please contact Full […]
  Kaden Stone is too radHere is Kaden Stone proving that a 9 year old can be really good on a bike. Tailwhips to pedals, truck drivers, 360 whips and all sorts of things you wouldn’t expect a 9 year old to do. He recently rawed his Primer Jr, so to see more info check out the bike then go […]
  Knox Guard SprocketMost of the Sunday team has been riding guard sprockets for a long time, so it was just a matter of time before we did our own.  The Knox Sprocket is made of 7075 aluminum and comes with a full guard on 1 side of the sprocket.  Even more important is the fact that it’s designed to fit larger […]
  Introducing the Linear ZiplineWe would like to introduce to you our new Linear Zipline brake cable. I know you’re probably thinking, we picked this straight out of a catalog and just put our name on it.  Well that couldn’t be further from the truth. The Linear Zipline uses a whole new housing technology that makes it as strong […]
  TJ Henderson sick bikeHow amazing does TJ Henderson’s Soundwave look in this Black Magic and Vapor Blue colorway?  Did you happen to see TJ shredding it in his Cabin Fever video he dropped recently?  If you’ve been looking for a Black Magic Soundwave frame then you are in luck because they will be back in our warehouse by […]
  3whip to barspin on a 16″Super ramp shredder, Daniel Sandoval, took a spin on Kaden Stone’s Primer Jr and threw down some wild moves over a box jump including a 3whip to barspin.  Daniel is super dialed as you can tell do to all these moves being in only 2 runs.  We’ve always said the Primer Jr is the closest scaled […]
  Mike Elias POVDo you remember Mike Elias amazing Funday build from a few months back?  Well, here is him shredding that bike in this GoPro video.  Usually POV footage is a little weird, but this ends up being interesting.  Watch for the kickflip to ET.
  Alex Magallan No Footed Can canAlex Magallan stretching a no footed can-can off this curb bump thing. Usually those words aren’t used in the same sentence, but it’s Alex, so it’s possible.  Photo Jacob  Rhoades.  Check out Alex’s signature 2013 EX BMX bike after the break.
  2013 Hardgoods Sneak PeekPlease enjoy this sneak peek into what we have coming later in April. Some of the highlights include our first ever seat called the Cloud Seat, our guard sprocket called the Knox Sprocket and Garrett Reeves’ signature grips.  Take a look through the flipbook to check out what we have coming.  There will be individual […]
  TJ’s Cabin FeverApparently winter is still around, so everyone probably has cabin fever by now. Here’s how TJ Henderson helped cure some of his cabin fever. Nosepicks seem like a great option. TJ’s Cabin Fever video filmed and edited by Ryan Capranica.