News / Products

  Aaron Ross Orange Soda now available!He topped himself again!  Aaron Ross’ latest unique colorway inspired by orange soda is now available!  Aaron’s signature Funday frame, Sunday Morning 2.1 forks and both Tall T and Victory bars can now be found at your local shop or mail order.  The best thing is that you’ll be able to recreate Aaron’s bike so easily […]
  Jake Seeley Portland video!Jake Seeley spent a good amount of time in Portland, Oregon last summer riding bikes and eating Chipotle.  Here’s a video he made of his time there.  In other Jake news, his ketchup red Forecaster colorway is now available.  Look for more from Jake soon! Red Forecaster now available post
  Aaron Ross 3 Days at TX Cement Parks videoGet ready for this one.  Aaron Ross shredding my two favorite local Austin area skateparks.  He rides Round Rock on his new orange soda Funday then he rides Marble Falls on his Picnic bike. Filmed and edited by Devon Hutchins with help from Empire BMX and found on Defgrip!  So good!  Click the photo for […]
  CLOSE UP: Gary Young PROFor this CLOSE UP, we present you with one of my personal favorites the Gary Young PRO.  The Black Magic finish with it’s Space Invader inspired graphics and root beer colored wheels work so well together.  It even has a flat black Odyssey brake kit.  Odyssey, Sunday and KMC make up it’s amazing 14 piece aftermarket […]
  Gary Young at the Dirt PipeGary Young decided he’d take a break from the winter in the northern hemisphere by flying down to Australia to ride in the Red Bull Dirt Pipe contest.  This contest looks so crazy!  A totally mix of dirt, snowboard halfpipe and street.  Pretty wild!  Congrats to Gary for winning the Best Wall Ride award! Check […]
  Wave C Bike Check on ESPNHere’s a quick shot of my Sunday Wave C in action at the R.A.S.P. Skatepark in Rochester, NY.  ESPN just posted more photos of this bike along with some amazing wallpaper in a bike check over the weekend.  In the post, there’s a little interview talking about the pros and cons of the Sunday 24″ […]
  Sunday Seat Post ClampsSunday seat clamps are now available in all these colors.  Or if you buy a new Sunday frame then you will get one of these clamps in the box.  The biggest difference between Sunday’s clamp and others available on the market is that it is made from 2014-T6 aluminum and has self-aligning nut.  The hardware […]
  Sunday Grips available now!The new Sunday Word Bubble grips are now available!  These are super soft with a really grippy rib and word bubble pattern.  Available in black, gum, ocean blue and red!  Have your local bike shop call Full Factory to get them in stock!
  CLOSE UP: Aaron Ross SIGFor this CLOSE UP, we present you the Aaron Ross SIG which is the crown jewel of the Aaron Ross line of bikes.  The bike is chrome with black graphics and a red parts kit.  This is the first time you could get a Sunday in chrome and that’s not even the best part. The […]
  Early Spring Apparel Sale!Looking for some Sunday softgoods for the spring?  Well, Punxsutawney Phil didn’t see his shadow, so spring will be here very soon.  Make sure you take advantage of our apparel sale that is going on in our WEBSTORE right now. Right now all Sunday softgoods are on sale!  Add free shipping in and this deal […]
  Alex Magallan update!Alex Magallan is down in Puerto Rico with a bunch of guys looking to escape winter.  Somehow snow crept into Austin the day he left town, I guess he must’ve known something. Either way look for some Alex photos accompanying a Dig Magazine article that will be out in the next month or so. Here […]
  CLOSE UP: Aaron Ross purple AMFor this CLOSE UP, we present you the purple Aaron Ross AM.  It features 3 aftermarket parts from Odyssey, KMC and Sunday. Since Aaron has a signature shoe on Etnies, this bike has shoelace graphics which can be seen along the toptube, headtube, fork leg and handlebar.  With all of these features plus the chromoly dropouts, headtube […]