20th Most Progressive Frame!Our Ian Schwartz frame from 2009 was ranked the 20th most progressive frame in BMX history according to ESPN.  Ian’s vision was to add a pivotal mount to a Second Wave frame thus eliminating the seat post and seat clamp.  This helped usher in the low seat era in BMX.  The pivotal mount was the […]
  Dig office visitDig Magazine stopped by our office to take some photos of the more interesting things we have on display.  Learn some of the inside stories and history of the frames shown in the photo above.  Check it out at this LINK.
  Lee Dennis in Nice TryNICE TRY: Lee Dennis from PRIMO on Vimeo. Lee Dennis‘ part in Primo’s Nice Try video was just posted online. Super fast and super tech! The last 30 seconds is nothing but amazing. Plus his all blue Second Wave kit looks great.
  2010 Interbike Video from VitalVital BMX stopped by the Full Factory booth this year to check out our complete bikes lineup!
  Frame Sale!We have some GREAT deals going on right now in our online store for current model frames with 20″ top-tubes. The supplies are very limited though so act fast if you want to get in on it. Click Here for the Deals! UPDATE: 2nd Waves are all gone!!!
  Sunday and Weezer!The newest Weezer album entitled Raditude came out in stores yesterday and guess what?  The whole band is riding Sunday frames on the back cover!  Rivers Cuomo is in the middle on the ocean blue Funday, Brian Bell is on the green Second Wave, Scott Shriner is on the red Wave and Buffalo native Patrick […]
  Eric L. WallpaperWe are going Eric Lichtenberger over load this week!  Here he is double tire ride down a long, round rail from our Up, Up and Away premiere trip to Boston in May.  This is the print version, the footage was in his September web EDIT.  If you were at Interbike then most likely you were […]
  3rd Wave Prototype VideoBMX Feed stopped by our booth yesterday and uploaded this video. In it, you can get a brief look at our Model C frame and a closer look at our 3rd Wave Prototype. You can watch it by clicking the photo above or you can also download it.
  Sunday Friends!Here’s a mini Sunday Friends!  From Post-It Note yellow Ian Schwartz frames to Black Magic Second Waves, there’s some good looking bikes here.  These guys know what’s up!  Check out the Sunday Friends section in full screen now!  Just click in the upper right hand corner.
  Stephen Savage Update!Stephen Savage spent a month over here in the USA.  We set him up with the blue Second Wave kit that he is riding in the photo.  This replaces the original Second Wave prototype that he’s been riding since June of 2008.  That might have been the most traveled Sunday frame out there.  Either way […]
  Stickies and CloseoutsWe just got done adding sticker packs and closeouts into the store. You can now buy replacement sticker packs for just about all of our frames!
  Wave Tubing Xplained!Sunday introduced the Wave downtube at Interbike in 2007. This unique feature quickly became a centerpiece in our goal of bringing riders a frame that’s both strong and light. Surprisingly, a lot of people didn’t notice the Wave when we initially showed it at Interbike, and to this day some riders STILL haven’t noticed it. […]