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2012 Holiday Collection Lookbook

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Our 2012 Holiday Softgoods & Accessories Collection just released yesterday and it is packed with lots of new stuff for us.  This season offers our first ever backpack, two styles of beanies and wallets plus new tees, zip ups and pullovers.  Flip through the lookbook above to see everything.  You can find these at your local bike shop, favorite mail order or the Sunday webstore!  Dealers contact Full Factory Distribution to get it in our store.  Choose Wisely!

Instamatic
Canadian Vacation

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Our Canadian Vacation trip video went up yesterday and today we are posting some random disposable camera shots from the trip. Garrett Reeves looks like such a badass in the first photo.  Hitting your mouth on your crossbar is never fun.  After clicking through the photos, watch the Canadian Vacation video by clicking more.

Erik Elstran Broadcaster

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Erik Elstran just jumped on the new Broadcaster during Texas Toast and adjusted to the 75.5˚ head tube angle and 13″ chain stay length with no problem what so ever.  Just wait until you see the clips he filmed on it during the first week.  Too good!  Until then check after the break to see Erik’s parts list.

Erik Elstran Parts List

Frame:  Sunday Broadcaster 21.25″
Fork:  Sunday Morning 2.1
Headset:  Odyssey
Stem:  Sunday Freeze
Bars:  Sunday Tall T
Grips:  Sunday Yell grips
Cranks:  Odyssey Thunderbolts 175mm
Sprocket:  Sunday Sabretooth 25t
Chain:  Odyssey Bluebird
Pedals:  Odyssey JCPCs
Seat Clamp:  Sunday Slim
Seat Post:  Sunday Toothy Post
Seat:  Odyssey Senior II
Front Rim: Odyssey Hazard Lite
Front Hub:  Odyssey Vandero 2
Front Tire:  Odyssey Aitken 2.35 Klyte
Rear Rim:  Odyssey Hazard Lite
Rear Hub:  Odyssey Antigram 36h 9t
Rear Tire:  Odyssey Aitken 2.35 Klyte
Levers: None
Brakes: None
Brake Cable:  None
Pegs: Tree aluminum

Introducing Primer & Primer Jr

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We’re excited to announce the release of the Sunday Primer and Primer Jr. What is the Primer? Due to circumstances beyond our control, we’ve had to rename the Spark and Lil Spark. The Primer and Primer Jr. are the same affordable and reliable bikes, just with a new name. To celebrate this name change, we are releasing 3 new colors in two sizes. First, we have a new 21″ TT size that is offered in Metallic Silver and Blue Wave colors. Next, we have a Mint in a 20.5″ TT size.  These colors are in addition to our previous color options.  Look for the new colors starting late next week.

Aaron Day Rooster Bike Check

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Aaron Day summed up the Rooster with this sentence.  “The Rooster is for roasting!”  Expect to go fast and blast on this frame.  Available right now at your local bike shop or favorite mail order.  Check all the photos to see Aaron’s sick table photo shot by Garrett Meyers. Complete parts list after the break.

Frame:  Sunday Rooster 21.25″
Fork:  Sunday Morning 2.1
Headset:  Odyssey
Stem:  Sunday Freeze
Bars:  Sunday Triumph XL
Grips:  ODI Longnecks
Cranks:  Odyssey Thunderbolts
Sprocket:  Odyssey Chase Hawk 31t
Chain:  Odyssey Bluebird
Pedals:  Odyssey JCPCs
Seat Clamp:  Sunday Slim
Seat Post:  Sunday Toothy Post
Seat:  FBM
Front Rim: Ave
Front Hub:  Ave
Front Tire:  Odyssey Aitken 2.35
Rear Rim:  Odyssey 7k-a
Rear Hub:  Odyssey V3
Rear Tire:  Odyssey Ross 2.10
Levers: Fly
Brakes: Fly
Brake Cable:  Odyssey Quik Slic
Pegs: None

 

Introducing:
Octave Forks

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Octave Forks are the next evolutionary step in Sunday fork design. We’ve improved our steerer tube and refined the leg shape while still keeping the end of the fork out of the way during grinds. Now lighter and stronger with a more refined look that is backed by the 41 Thermal lifetime warranty make Octaves stand out among the rest.  Available now at your local bike shop and favorite mail order.  Dealers please contact Full Factory. Check after the break for all features, specs and colors.

Features
New, custom, seamless, tapered, butted and specially formed leg tube shaping for improved grind and guard clearance.
All-new steerer tube design improves fatigue strength and includes a built-in, integrated, lower headset seat race.
New, optimized, 4mm dropout shape for grind and peg clearance.
New 7075-T6 pre-load bolt.
Proven 41-Thermal® processed 4130 chromoly.
Lifetime warranty against bending and breaking.

Specs
Axle Slots: 3/8″
Dropout Thickness: 4mm
Offset: 32mm
Weight: 1 lb. 15 oz. (uncut, w/pre-load bolt)

COLORS
Ice Green
Black Magic
Chrome

Mike Gonzalez Funday

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Mike Gonzalez is enjoying the benefits of working at Full Factory Distribution.  While waiting for his Rooster frame to arrive, he decided to give this Vapor Blue Aaron Ross Funday a try.  The color looks too good with the black parts kit.  Check out all the parts Mike is running after the break.

Mike Gonzalez Funday

Frame:  Sunday Funday 20.75″
Fork:  Odyssey R-32
Headset:  Odyssey
Stem:  Odyssey Tomahawk
Bars:  Sunday Triumph XL
Grips:  Odyssey Griswald
Cranks:  Odyssey Thunderbolts
Sprocket:  Odyssey Chase Hawk 31t
Chain:  Odyssey Bluebird
Pedals:  Odyssey Trail Mix
Seat Clamp:  Sunday Slim
Seat Post:  Sunday Toothy Post
Seat:  Odyssey Principal Young
Front Rim:  GSport Rib Cage
Front Hub: GSport Marmoset
Front Tire:  Odyssey Aitken
Rear Rim:  GSport Rib Cage
Rear Hub:  GSport Ratchet 10t
Rear Tire:  Odyssey Aitken
Hubguard: None
Pegs: None
Levers:  None
Brakes:  None
Cables:  None

Jake Seeley:
Broadcaster Bike Check

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Jake Seeley built up a fresh new Broadcaster bike recently.  His bike even has the about to be released Octave Forks too.  Bike is looking way too good.  Just wait until you see this bike in action in Jake’s newest video which is being released soon.  Check after the break to see Jake’s parts list.

Jake Seeley Broadcaster

Frame:  Sunday Broadcaster 20.75″ Midnight Blue
Fork:  Sunday Octave
Headset:  FSA integrated
Stem:  Sunday Freeze
Bars:  Sunday Tall T
Grips:  Flatware Cuff Links
Cranks:  Odyssey Thunderbolts
Sprocket:  Odyssey MDS 25t
Chain:  Odyssey Bluebird
Pedals:  Odyssey Twisted PC
Seat Clamp:  Sunday Slim
Seat Post:  Sunday Toothy Post
Seat:  Odyssey Principal Young
Front Rim:  Odyssey Hazard Lite
Front Hub: Odyssey Vandero hub
Front Tire:  Odyssey Aitken Klyte
Rear Rim:  Odyssey Hazard Lite
Rear Hub:  Alienation Freecoaster
Rear Tire:  Odyssey Aitken Klyte
Hubguard: Primo
Pegs: Animal
Levers:  None
Brakes:  None
Cables:  None

TJ Henderson Forecaster

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When Abraham Lincoln isn’t hunting vampires, he’s shredding on TJ Henderson’s Forecaster set up.   Black Magic with fluorescent yellow parts like the Freeze stem make his bike look wild.  Lots of 41Thermal heat-treated parts on this one.  Check out TJ’s parts list after the break.

TJ Henderson Forecaster

Frame:  Sunday Forecaster 20.5 black magic
Fork:  Sunday Night 2.0 fork w/ 990 mounts
Headset:  Odyssey integrated
Stem:  Sunday Freeze stem Florescent Yellow
Bars:  Sunday Victory Bars
Grips:  Odyssey Cuff Links
Cranks:  Odyssey Thunderbolts
Sprocket:  Odyssey MDS 28 tooth
Chain:  Odyssey Bluebird
Pedals:  Odyssey JC PCs
Seat Clamp:  Sunday Slim
Seat Post:  Sunday Toothy Post
Seat:  Odyssey Principal Young
Front Rim:  Gsport Birdcage
Front Hub: Odyssey Vandero hub
Front Tire:  Odyssey Aitken Klite 2.25 tire
Rear Rim:  GSport Birdcage rim,,
Rear Hub:  KHE Reverse hub
Rear Tire:  Odyssey Path 2.1
Hubguard:  Primo
Levers:  Left Odyssey Monolever medium/Right Monolever medium
Gyro:  Odyssey GTR-X
Brakes:  Odyssey Evo IIs with clear pads
Cables:  Nokon front cable, Gyro cables

 

Interbike Sneak Peek!

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Last week at Interbike, we showed our new Octave Forks, Garrett Reeves grips and the new Sunday headset.  Thanks to Ride BMX for posting these photos.  Look for the Octave Forks in mid-October and everything else later on.