News / Products

  MotoRoss Frame Now Available!You’ve been waiting for it and now it’s finally here!  Aaron Ross’ new signature MotoRoss frame is now available in the USA through your local Sunday Dealer or your favorite online retailer.  It comes in 3 colors: Black Splatter(shown above), Orange Soda and Cool Grey. Follow this LINK to see full details and specs about […]
  Banana Wax Promo via Big Toys ShopBig Toys Shop from the Ukraine came through with a little promo for our Banana Wax.   It’s very rad to see guys shredding all over the world.  Thanks again for the promo video.
  Texas BMX Round UpDo you live near Austin?  Do you want to check out Aaron Ross’ personal bike collection? Then you will want to go to the Texas BMX Round Up held behind Empire BMX on April 26th & 27th.  It will seriously be amazing seeing Aaron’ whole collection together.
  PHOTO: Alex Magallan switches it up!Alex Magallan goes switch for Wallride Wednesday.  If you’ve paid attention to Alex’s riding over the years, there’s a good chance that you will see him riding a spot that you’ve never seen before. Here’s some random under a bridge spot that Alex probably found while exploring Tennessee.  Photo by Nathan Magallan.
  New 18″ frame prototype photoIf you’ve been living under a rock then you might not notice that there are so many young kids riding BMX these days.  Which is why did a sneak peek of our new 18 ” frame on BMX Groms, a site dedicated to younger BMX riders.  Want to be inspired by young BMX rippers then […]
  Chris Childs Print AdWow!  Chris Childs is the man with this double wide driveway turndown in our latest Ride UK print ad.  This gap is in Austin, TX and when I first saw it, I wasn’t even sure it was possible.  Thought it would be cool to just make it across not do a fully clicked turndown.  Photo […]
  Sunday Friends: Bunky DunnLet’s do a 24″ edition of Sunday Friends.  This is Bunky Dunn’s Black Magic Wave C build which was featured on PSBMX.  How solid does his bike look? Follow this LINK to see what else is on Bunky’s bike.  How many handrail photos do you see on a 24″?  Not many, but here is Bunky […]
  Sunday Friends: Daniil’s Custom Wave CLast week, we posted a Sunday Friends of Daniil Andreyevich’s Wave C frame which had custom artwork by Tori Madisyn.  Since then, Daniil has built up the frame into this amazing ride.  This might be the coolest 24″ BMX ever made?  Check below to see more images of his bike. Need to get on a […]
  How wild is this custom Wave C?This is our first Sunday Friends frame edition.  We’ve always been a brand for people who like to be creative, so it wasn’t a shock that Daniil Andreyevich painted his Wave C 24″ BMX this way.  Actually, he had artist, Tori Madisyn, give it this amazing paint job.  We aren’t even sure we would put this bike […]
  March Madness Full Factory Jam Date!It’s the time of year where you get to save a bundle on new bike parts at the Full Factory March Madness Sale going on Saturday March 22nd at our offices in Norwalk, CA.  Bring your bike and your hungry because you’ll get to ride the ramps and eat some food.  Full address and times […]
  Jake Seeley Broadcaster – Bike CheckJake Seeley rides one really good looking bike.  We made this Army Green Broadcaster available as a complete bike and an aftermarket frame.  The complete bike is out now, so check that out HERE. Look for the frame to be available in April Check below to see a full parts list from Jake. Jake Seeley […]
  Army Green Broadcaster coming in April!You’ve been waiting for the new Matte Army Green Broadcaster frame to be available and we are happy to say it will be here in April!  Jake Seeley riding the new Broadcaster in this awesome toothpick grind photo by Frank Christianson.  USA dealers contact Full Factory to get on the list for this frame. International […]