Introducing the Linear Zipline

We would like to introduce to you our new Linear Zipline brake cable. I know you’re probably thinking, we picked this straight out of a catalog and just put our name on it.  Well that couldn’t be further from the truth.

The Linear Zipline uses a whole new housing technology that makes it as strong as all the other non-Odyssey Linear cables on the market today.  The new technology has allowed us to remove the traditional mesh look that you find with other Linear cables.  It has also allowed us to offer this cable at a price that is a 1/3 cheaper than other cables.This cable comes pre-cut to a BMX length of 40″, so you won’t need to cut the cable at any point.  Just unpack it and install.  No cable cutters required.

Check below for all the reasons why this isn’t your average Linear cable.

View More

Happy Birthday Garrett Reeves!

Big birthday wishes go out to super shredder Garrett Reeves who is turning 25 today!  Happy Birthday Garrett!

Aaron Ross vs Mario Andretti

Sometimes you just get the chance to be in a film with Mario Andretti. Well, our own Aaron Ross got his chance and this is going to be wild. Hit up the Hot Wheels YouTube channel on May 9th to see this. Can’t wait!

Mark Burnett Shredding!

We started flowing 14 year old, Mark Burnett, a little while back and he’s making good use of his chances.  He recently just got added to Shadow Conspiracy and this is his welcome edit.  How good are 14 year olds these days?

TJ Henderson sick bike

How amazing does TJ Henderson’s Soundwave look in this Black Magic and Vapor Blue colorway?  Did you happen to see TJ shredding it in his Cabin Fever video he dropped recently?  If you’ve been looking for a Black Magic Soundwave frame then you are in luck because they will be back in our warehouse by the end of this week. Check after the break for a complete parts list from TJ.
View More

3whip to barspin on a 16″


Super ramp shredder, Daniel Sandoval, took a spin on Kaden Stone’s Primer Jr and threw down some wild moves over a box jump including a 3whip to barspin.  Daniel is super dialed as you can tell do to all these moves being in only 2 runs.  We’ve always said the Primer Jr is the closest scaled down version of a 20″ compared to any other brand.  If Daniel can easily adapt then so can anyone else.  Check below to see more info about the Primer Jr.

View More

Inflow Jam April 13th!

If you’re in southern Ontario then be sure to head up to the Inflow BMX Jam in Hamilton this Saturday April 13th.  It’s not doubt going to be a good time!  Lee Dennis and Jim C will be in attendance!  Follow this LINK for more info.

Jim C Moves to Buffalo

If you’ve been following me through Instagram, Twitter or Facebook then you might’ve noticed that I’ve moved back to my hometown of Buffalo, NY.  Seems sort of weird since Sunday Bikes headquarters are in Austin, TX, right?  Well, with modern technologies, I’m able to do all of my Sunday work away from Austin.  I spend a good portion of my year on the road anyway, so living in Buffalo won’t be much different.  My move is based around being closer to my family and friends.  Nothing has changed with my role at Sunday.  It’s great being back on the east coast, so don’t be surprised if I show up at more east coast events.

Gary at Vans

Vital BMX filmed a Thursday at Vans video which features some sick riding clips of Gary Young.  High speed mini-ramp lines from Gary.  How good does the Vans mini look?

Mike Elias POV

Do you remember Mike Elias amazing Funday build from a few months back?  Well, here is him shredding that bike in this GoPro video.  Usually POV footage is a little weird, but this ends up being interesting.  Watch for the kickflip to ET.

Cory Foust going big!

Cory Foust looks to be very at home at House Park in this photo, but he’s currently taking the long route (via California) back to his home state of Pennsylvania.  His long trip has taken him to Dallas, Arizona, Mt Baldy and his current location of Woodward West.  If you’re on Instagram then follow their trip with the hashtag #westboundandup. This photo by Martyn Wetherfelt.

Aaron Ross – Argentina Vacation


Watch Aaron Ross throw down some smooth lines in Empire BMX’s Argentina Vacation video. Too good!