News

Dig Magazine stopped by our office to take some photos of the more interesting things we have on display.  Learn some of the inside stories and history of the frames shown in the photo above.  Check it out at this LINK.

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Summer is almost here so check out our new 2012 Summer Softgoods Lookbook to see the whole line up.  There’s a whole bunch of new t-shirts along with new colorways of our Collegiate and Murray hats.  These will be going fast so get them now, so hit up your local bike shop or mail order.  Shops hit up Full Factory to get them today.

Check out this new Seth Peterson video featured on ESPN today.  It’s classic Seth style with most of the video filmed in back alleys, ditches and other obscure spots.

More Seth:
Funday Bike Check  |  Fat Favorites  |  Decade Photo

Aaron Ross has cooked up something really unique.  He’s giving away a one of a kind Funday aftermarket bike.  Once he gets to 35,000 followers on Twitter, he will give the bike away.  Follow him at @theaaronross for more info.

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Aaron Ross has a creative imagination which explains his newest Funday bike.  This is his latest addition to a long line of the most interesting bikes in BMX and should be available towards summertime.  Get ready, it’s going to be a fun summer.

Aaron Ross Bike Check 

This is a very good Sunday Friends.  Martin Athanasiou built up this aftermarket Aaron Ross Watermelon bike for his son Sirus.  He didn’t just go to the store and buy all the pieces because none of them are readily available anymore. Rather he had to track down the pieces throughout the world.  The pink Odyssey stuff alone is almost 3 years old, so to track it down is amazing.  Great job Martin!

Odyssey posted up a bike check of Aaron Ross’ current Funday. It also includes a photo of him doing one of the shortest rails ever. Pretty amazing! Check after the break for his parts list.

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TJ Henderson continues the quest of riding the more unique setups by riding the for sale sign that he posted in front of his house.  I have no idea how he didn’t crush the sign in the crankslide photo.  Also, how is there no snow on the ground in February?  Either way somebody should buy TJ’s house now.  Photos Sarah Chatham

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Seth Peterson just built up this beautiful Orange Soda Funday frame with matching Morning 2.1 forks and Triumph XL bars.  His bike couldn’t look much better, so good.  Check after the break for a parts list and an interview about his bike set up.

Seth Peterson Funday Bike Check

Frame: Sunday Funday 21″ Orange Soda
Fork: Sunday Morning 2.1 Orange Soda
Headset: Odyssey integrated
Stem: Sunday Freeze
Bars: Sunday Triumph XL
Grips: Sunday Yell
Cranks: Odyssey Thunderbolts
Chain: Odyssey Bluebird
Sprocket: Sunday Sabretooth 25t
Pedals: Odyssey Twisted PC
Seat Post: Sunday Mr. Toothy post
Seat: Odyssey
Front Rim: GSport Birdcage
Front Hub: GSport Marmoset
Front Tire: Odyssey Aaron Ross 2.35
Rear Rim: GSport Birdcage
Rear Hub: Odyssey V3 9t
Rear Tire: Odyssey Path

Why did you pick the Funday frame to ride?
For the past few months I’ve been weighing the benefits of having a shorter chainstay and having more of my body weight over the rear axle. I justified it in my mind and it feels a lot better cruising around on it so far. Time will tell but I think the change is for the better.

How do you like the integrated chain tensioners?
It took me a little while to warm up to the idea, I haven’t used them in the past because my wheel doesn’t usually slip in the dropouts but it makes centering the wheel in the frame a whole lot easier and that a huge plus.

Your front wheel has all spokes laced inbound. What’s the reasoning behind that?
I personally don’t like the way hub guards look on a front wheel, I also don’t like the way my wheel looks with spokes broken out of it. I’ve been seeing more and more people lacing their wheels this way and have laced some up for my friends with good results and to be honest I have always like the way it looks and sometimes that’s reason enough.

Why did you pick your tire size?
For almost the entire time I’ve ridden I’ve had a slightly larger tire in front than back, I like the way it feels. I tried the big tires front and back and it just isn’t for me.

With the current trend of very wide bars, why did you choose to cut your bars down to 26″ wide?
I can’t think of any advantage I would have from running excessively wide bars, I never really had a problem controlling my bike when I had 22″ inch bars so I guess 26″ is just me settling into the trend.

How come you grinded the pins off of brand new plastic pedals?
I never really slip off of my pedals unless I’m doing something that involves taking my feet off anyways. I really hate cutting my shins and short pins make me feel invincible. I’ll trade a deep cut on the shin for slipping a foot once every few weeks any day.

Do you fear getting blinded by the high polished parts in the Texas Sun?
I’ve been planning on wearing sunglasses while I ride more often, that looks really cool. I think this is the motivation that I need.

You recently changed your gearing back to 25-9 from 28-9, why is that?
I rode 28-9 because I liked where it put my wheel, I can spin a 25-9 as fast as I need to and since I am changing up the geometry anyways I figured I’d switch back to an easier gear.

Anything else?
I am more psyched on this bike that I have been on any other new bike I have built, I can’t wait to ride it. Thanks!

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Alexandr Rudenko rides for us in the Ukraine through Velomarket and he just put together a new Black Magic Funday frame with matching Morning 2.1 forks. Look after the break to see his current parts list as well as a short video of him riding his previous bike.

Follow this LINK to see Alexandr riding his previous Forecaster frame.