News

Broc Raiford
Bike Check

Broc Raiford runs down his fresh Sunday Soundwave setup that he built up at the start of the year when he joined the team. Signature Broc products are in the works…

In case you missed it, make sure to watch Broc’s welcome video.

Parts List

Frame: Sunday Soundwave v3
Fork: Sunday Nightshift
Handlebar: Odyssey Lumberjack XXL
Stem: Odyssey BROC v2
Headset: Odyssey Pro Conical
Grips: Odyssey Broc Raiford
Seat: Sunday Duck Canvas
Seat Post: Odyssey Tripod
Crank: Odyssey Thunderbolt, 170mm
Bottom Bracket: Odyssey, 22mm Mid
Chainwheel: Odyssey La Guardia, 28t
Pedals: Odyssey Twisted Pro
Front Tire:Odyssey Aitken
Front Hub:Odyssey Vandero Pro
Rear Tire: Odyssey BROC, 2.4″
Rear Hub: Odyssey Clutch v2 Freecoaster, 9t
Rims: Odyssey Hazard Lite
Pegs: Odyssey Graduate, 4.75″

Broc Raiford rides the Soundwave

Now available in Army Green.

  • 41 Thermal Processed (Lifetime Warranty): Sunday is the only company to use Odyssey’s proven and trusted 41 Thermal heat treating. This formula has been refined and improved since the late 90’s. The proven 41 Thermal process allows the products to be lightweight AND strong. It is also backed by a legendary lifetime warranty against bending, cracking, and breaking.
  • 100% 4130 Chromoly Frame
  • Butted Seat Tube & Miter Cut Top Tube: The seat tube is where all three triangles of the frame meet and it is crucial to keep this tube strong.
  • Boxed Chainstays: We’ve updated the chain stays with a “boxed” tube shape that helps fight denting. The new shape enables the frame to have a shorter rear end as well providing clearance for larger sized rear tires. It’s not uncommon to see 2.35″ – 2.40″ tires in the rear on a Soundwave.
  • Wave Top Tube: Top tube dents will significantly weaken the front end of your bike, thus shortening it’s life. The double-butted, 1.375″ diameter top tube with proven Wave shaping helps fight denting.
  • Wave Down Tube: Down tube dents are common with the competitor’s frames and they significantly weaken the front end of your bike. The double-butted, 1.45″ diameter down-tube feature Sunday’s proven Wave shaping to fight denting against contact made from a rail, ledge, coping and whatever else happens to get thrown at it.
  • Tapered Chain & Seat Stays: Both chain and seat stays taper to provide a refined and clean look to the frame while still providing strength. The are both angled on the inside for improved chain clearance and weight savings.
  • Post Weld Machining: The Mid BB and Headtube is machined to its absolute minimum without sacrificing strength or durability. The machining happens after welding for a precision bearing fit.
  • Integrated Head Tube: The integrated headtube is machined to its absolute minimum without sacrificing strength and durability. The machining happens after welding for a precision bearing fit.
  • Hollow Dropouts with Chain Tensioners: Hollow 8mm wide dropouts are as light as a solid 5mm dropout, but over twice as strong. There is a small internal chain tensioner to hold the wheel in place as well as simplify wheel removal.
  • Director Wishbone: Slimmed-down Director style wishbone is lighter and significantly stronger than previous versions.
  • Removable Brake Hardware: Refined removable brake mounts and cable channel improvements that provides benefits with or without a brake setup.
  • Rust Proof Coating: All Sunday frames are rust-proofed with “Black Magic” coating before the final finish is applied. It is lightweight and the best anti-corrosion processing that’s offered today.

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Ben Allen in ALL OUT

From Texas heat to security guards in Baltimore, this project hasn’t been easy. But I’m stoked it came together the way it did. From tech moves to big scary set ups I think you can tell I went ALL OUT for this one . I’d like to thank Walter Pieringer for filming and being available despite my full time work schedule. – Ben Allen

Ben Allen rides the Nightshift

Now available in Midnight Blue and Billiard Green.

  • 100% 4130 Chromoly Frame
  • 41 Thermal Processed (Lifetime Warranty):
    Sunday is the only company to use Odyssey’s proven and trusted 41 Thermal heat treating. This formula has been refined and improved since the late 90’s. The proven 41 Thermal process allows products to be lightweight AND strong. It is also backed by a legendary lifetime warranty against bending, cracking, and breaking.
  • Double-butted top and down tubes with proven internal gusseting.
  • Post Weld Machining:
    The Mid BB and Headtube is machined to its absolute minimum without sacrificing strength or durability. The machining happens after welding for a precision bearing fit.
  • Hollow Dropouts with Chain Tensioners:
    Hollow 8mm wide dropouts are as light as a solid 5mm dropout, but over twice as strong. There is a small internal chain tensioner to hold the wheel in place as well as simplify wheel removal.
  • Removable Brake Hardware:
    Refined, removable brake mounts and cable channel improvements that provides benefits with or without a brake setup.
  • Rust Proof Coating:
    All Sunday frames are rust-proofed with “Black Magic” coating before the final finish is applied. It is lightweight and the best anti-corrosion processing that’s offered today.

Shop Now

Broc Raiford
In the Volvo

Broc hops into the passenger seat of Jeff Z’s Volvo and gives the scoop on what he’s been up to.

Broc Raiford has seen some big changes career wise over the last year, including getting on Red Bull and leaving long time sponsor Volume to ride for Sunday. We discuss all of that in detail, as well as his unique concept videos for Odyssey, Broc’s art side-project Tough World Co, and so much more when Broc got in the Volvo for an afternoon. *Please excuse the low-fi wizzing sound that starts up about half-way through the video (sometimes 30-plus year old cars make odd sounds) and I also began to loose my voice as well.

OurBMX.com

Broc Raiford
DIG Setups

New year, new sponsor, new bike! Hit up DigBMX.com to get the full scoop on Broc’s Soundwave build.

View Setup

With the announcement last week that Broc Raiford is now riding for Sunday, we did did a thorough once-over on his new bike, and grilled the shoulder-height hopper about the big move. Check it out, and re-watch his “Welcome to Sunday” vid again; crazy he filmed that in five days on a bike he still wasn’t fully used to yet!

DigBMX.com

RAD SANTA (2019)

RAD SANTA is back for 2019. Merry BMXmas from everyone at Sunday Bikes!

RAD SANTAS:
Aaron Ross
Brett Silva
Ben Allen
Jared Duncan
Doctor David
Curly
Stone Kepler
Scott Perry

CAMERA & EDIT:
Dan Coller

MUSIC:
“Christmas” Hip Hop Beat Instrumental
by Dopant Beats

41-Thermal 20th Anniversary
Limited Edition Glow in the Dark Kit

To celebrate 20 years of 41-Thermal, Odyssey and Sunday have teamed up to offer this special limited edition Glow In The Dark kit (parts sold separately). VERY limited quantities are available now through shops worldwide and direct through our online store.

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What is 41-Thermal?

Our 41-Thermal process has revolutionized the manufacturing of chromoly BMX forks, bars, cranks and frames. We pioneered it, developed it and continue to perfect it. Our lab and ride testing is methodical – constantly striving to make the process better through continuous experimentation and true engineering.

All 41-Thermal products are lab tested, team proven, and backed by an unmatched and legendary lifetime warranty.

Learn More

Murray Loubser
Moves 19′

Hit play to check out some new fire from Murray!

Murray Loubser is someone I’ve known since we were 15. Now that we’re both 23 I thought it was the perfect time to make a edit. We spent around 15 days in the streets to get this edit together and we’re well stoked with how it came out.

Thomas Sandell