News / Blog

Behind The Photo
Gary Young

After the Baker bike commercial shoot, Krejmas and I brainstormed some Gary-esque spots in the area and this modified jersey barrier met the criteria. Clearly comfortable with the setup, Gary started putting two tires up top after only a few warmup grinds. Zach guessed that a deck manual would be the one and Gary confirmed. It being my first time shooting with him, I didn’t want to take too much time setting up so I used just one flash (Einstein 640 w/ 11” LTR about 9ft high @ 1/2 power). I liked framing him in front of the freeway offramp but cars kept cluttering the background. I was NOT about to ask Gary to wait until there were no cars back there!

Los Angeles, December 29th, 2020. 70-200mm lens @ 100mm, 1/250th @ f/14 ISO100. 

– Scott Marceau

USLBMX BLOW UP THE STREETS- Sunday Vlog

New USL BMX Blow Up The Streets video contest coming soon. We have Aaron Ross, Brett Silva and Alec Siemon in the mix repping Sunday. Here’s a quick behind the scenes vlog. Stay tuned….

“Blow Up The Streets” is a 24 hour challenge for a team of 3 riders to produce the best street video they possibly can. Each brand submits 3 riders, they film a street video in 24 hours, you guys vote for the winner! 🗳

Videos will drop in a few weeks.

New Sunday Frames Available Now

We’ve got some rad new frames hitting BMX shops and mailorders right now. Hit our frames page for more info.

Darkwave: Matte Black
Nightshift: Sapphire Blue / Matte Pale Pink
Soundwave: Black w/ Mint decals
Park Ranger: Matte Trans Red / Gloss Black
Street Sweeper: Trans Slimer Green

New Arrivals
February 2021

Available now at shops worldwide is the new Electro Green colorway on the Knox V2 sprocket and Sunday Pro Headsets, a new Quick-Release seat clamp (in 28.6mm & 29.8mm). There are also 2 new Pivotal seats, S-Pattern Pivotal (reflective print) and Wallflower Pivotal (v1 floral pattern) as well as a matching S-Pattern and Wallflower v1 Reversible Bar Pad.

SELFSTRAN:
Making up a Video

The second installment of Erik Elstran’s self-filmed #Selfstran series is live and playing now. In case you missed it, make sure to check out Erik’s first Selfstran: Hometown Quarantimes.

I spent the second half of 2020 just going around by myself, ‘making up a video.’ Having this project gave me an intention to challenge myself in ways I wouldn’t normally and helped me stay sane.

Erik Elstran

Shot and edited by Erik Elstran.
Music: “10ft Tall” by Them Coulee Boys.

If you enjoyed the music in this video, please help Them Coulee Boys make their next record.


Erik rides the Nightshift

Available now in Sapphire Blue.

The Nightshift is 100% 4130 chromoly throughout, features super tough 41-Thermal heat-treating and comes with the proven Lifetime Warranty against bending, cracking and breaking.

You’ll find lots of design features on the Nightshift that are comparable to the top-of-the-line Soundwave, but this frame is built using traditional round tubing with unique internal gusseting for added strength.