News / Blog

BEN ALLEN in ALL OUT

From Texas heat to security guards in Baltimore, this project hasn’t been easy. But I’m stoked it came together the way it did. From tech moves to big scary set ups I think you can tell I went ALL OUT for this one . I’d like to thank Walter Pieringer for filming and being available despite my full time work schedule. – Ben Allen

Ben Allen rides the Nightshift

Now available in Midnight Blue and Billiard Green.

  • 100% 4130 Chromoly Frame
  • 41 Thermal Processed (Lifetime Warranty):
    Sunday is the only company to use Odyssey’s proven and trusted 41 Thermal heat treating. This formula has been refined and improved since the late 90’s. The proven 41 Thermal process allows products to be lightweight AND strong. It is also backed by a legendary lifetime warranty against bending, cracking, and breaking.
  • Double-butted top and down tubes with proven internal gusseting.
  • Post Weld Machining:
    The Mid BB and Headtube is machined to its absolute minimum without sacrificing strength or durability. The machining happens after welding for a precision bearing fit.
  • Hollow Dropouts with Chain Tensioners:
    Hollow 8mm wide dropouts are as light as a solid 5mm dropout, but over twice as strong. There is a small internal chain tensioner to hold the wheel in place as well as simplify wheel removal.
  • Removable Brake Hardware:
    Refined, removable brake mounts and cable channel improvements that provides benefits with or without a brake setup.
  • Rust Proof Coating:
    All Sunday frames are rust-proofed with “Black Magic” coating before the final finish is applied. It is lightweight and the best anti-corrosion processing that’s offered today.

Broc Raiford
In the Volvo

Broc hops into the passenger seat of Jeff Z’s Volvo and gives the scoop on what he’s been up to.

Broc Raiford has seen some big changes career wise over the last year, including getting on Red Bull and leaving long time sponsor Volume to ride for Sunday. We discuss all of that in detail, as well as his unique concept videos for Odyssey, Broc’s art side-project Tough World Co, and so much more when Broc got in the Volvo for an afternoon. *Please excuse the low-fi wizzing sound that starts up about half-way through the video (sometimes 30-plus year old cars make odd sounds) and I also began to loose my voice as well.

OurBMX.com

Broc Raiford
DIG Setups

New year, new sponsor, new bike! Hit up DigBMX.com to get the full scoop on Broc’s Soundwave build.

View Setup

With the announcement last week that Broc Raiford is now riding for Sunday, we did did a thorough once-over on his new bike, and grilled the shoulder-height hopper about the big move. Check it out, and re-watch his “Welcome to Sunday” vid again; crazy he filmed that in five days on a bike he still wasn’t fully used to yet!

DigBMX.com

41-Thermal 20th Anniversary
Limited Edition Glow in the Dark Kit

To celebrate 20 years of 41-Thermal, Odyssey and Sunday have teamed up to offer this special limited edition Glow In The Dark kit (parts sold separately). VERY limited quantities are available now through shops worldwide and direct through our online store.

Shop Now

What is 41-Thermal?

Our 41-Thermal process has revolutionized the manufacturing of chromoly BMX forks, bars, cranks and frames. We pioneered it, developed it and continue to perfect it. Our lab and ride testing is methodical – constantly striving to make the process better through continuous experimentation and true engineering.

All 41-Thermal products are lab tested, team proven, and backed by an unmatched and legendary lifetime warranty.

Learn More

Erik Elstran in the Volvo

Erik gets in the passenger seat of Jeff Z’s Volvo. Hit play to learn a little more about one of our favorite dudes!

Get inside the mind of one of the most creative riders in BMX—Erik Elstran. Erik talks about his roots, filming philosophy, modifying clothes, making music videos, and so much more. This is one episode of In The Volvo you don’t want to miss.

OurBMX.com

Oktoberfest 2019

Another Oktoberfest in the books! We had some fun with this years events and everyone got a chance to ride the Full Factory ramps, and also watch BSD’s Denim Cox shred multiple bikes. Click play and enjoy!

Also, check out Our BMX‘s video from the jam below.

Erik Elstran
Signature 2020 EX

Embrace your inner wizard with the new 2020 Erik Elstran EX complete. Available now in Frost Green!

With its 100% chromoly frame, fork and bar, the 2020 EX is a bike that is difficult to match. Erik Elstran’s signature model pushes the envelope with a tough, pro-level, Odyssey/Sunday parts package and frame design upgrades like the EX’s removable braking hardware mean business, even when your approach to riding is all about having fun – just like Erik’s.

Highlights

  • 100% Chromoly Frame, Fork, and 4-pc Bars
  • Sunday Seeley Signature Grips
  • FSA Conical Headset
  • Sunday Sabretooth v2 25t Sprocket
  • Sunday Saker 3-PC Cranks, 165mm
  • Odyssey Path Pro 2.40″ OEM Tires
  • Odyssey Clutch v2 Freecoaster
  • Sealed Front and Rear Hubs

Learn More

Chris Childs
2020 Signature EX

No Child’s play here. The new 2020 Chris Childs Signature EX is ready for riding everything, as you’d probably expect. In addition to its 100% chromoly frame, fork and bars, you’ll find this bike loaded up with amazing Odyssey & Sunday aftermarket parts and frame design upgrades like the EX’s removable braking hardware.

Highlights

  • 100% Chromoly Frame, Fork, and Bars
  • Odyssey Broc Raiford Grips
  • Sunday Sabretooth v2 Sprocket
  • Sunday Duck Canvas Seat, Pivotal
  • FSA Conical Headset
  • Sunday Cassette Hub, 9T driver
  • Odyssey Path Pro 2.4″ OEM Tires
  • Sealed Front and Rear Hubs

Learn More